Privacy Policy

Introduction

Edison Mercantile LLC ("Company," "we," "our," or "us"), located at 121 E J Street, Benicia, CA 94510, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website edisonmercantile.com (the "Site") or contact us for our business funding services.

Please read this Privacy Policy carefully. By using our Site or submitting information to us, you acknowledge that you have read and understood this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you:

• Submit our contact or application form
• Send us an email
• Communicate with us by any means

This may include your name, business name, email address, business revenue, funding needs, industry type, and any other information you choose to provide.

Information Collected Automatically

When you visit our Site, we may automatically collect certain technical information including your IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages. This information is collected via standard web server logs and may be supplemented by cookies or similar tracking technologies.

Cookies

We may use cookies and similar tracking technologies to improve your experience on our Site, analyze site traffic, and understand where visitors are coming from. You may configure your browser to refuse cookies, though some features of the Site may not function properly as a result.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and process your funding application
• To contact you regarding products and services that may be of interest to you
• To send you marketing and promotional communications (where you have consented)
• To improve our website and services
• To comply with applicable laws and regulations
• To protect against fraud and unauthorized activity

SMS / Text Messaging Policy

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our website or conducting our business (e.g., email service providers, hosting providers), subject to confidentiality agreements.
• Legal Compliance: We may disclose information when required by law, subpoena, court order, or other governmental authority.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• Protection of Rights: We may disclose information to protect the rights, property, or safety of Edison Mercantile LLC, our customers, or others.

We do not share, sell, or disclose your SMS opt-in data or consent with any third parties for any purpose.

Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we will securely delete or anonymize it.

Your Rights and Choices

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete personal information.
• Deletion: Request deletion of your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing: Opt out of receiving marketing communications from us at any time by following unsubscribe instructions in any email we send, or by contacting us directly.
• Opt-Out of SMS: Reply STOP to any text message to unsubscribe from SMS marketing.

California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise your rights, please contact us at amy@edisonmercantile.com.

Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected information from a minor, please contact us immediately so we can delete it.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: